Updated: Dec. 27, 2017
nFusz (FUSZ) Video CRM Platform Opens Door as Possible Acquisition Target
(NEW YORK)–nFusz, Inc. (OTCQB:FUSZ), the Hollywood-based digital technology company, offers a unique and stand alone video interaction feature with their CRM platform that not only opens the door to possible joint ventures, but maybe even as an acquisition target for larger CRM players.
Potential Buyout Target
Ludlow Research, an equity research firm located in New York City, recently issued a note stating nFusz next generation notifiCRM platform not only offers new and unique features that makes it a stand alone player within the CRM sector, but could also position the company for potential partnerships, joint ventures, and maybe even as a acquisition target for some larger media and CRM players.
While most current CRM platforms are great at tracking and servicing current clients what they lack is that initial feature to “catch” and engage new leads for a client. nFusz notifiCRM is not just good at managing customers already in their data base, but more importantly their video interaction works to increase “conversion” with the end user, which in sales is the holy grail in building ones marketing and sales results.
Could the company grow this platform into a decent size CRM company organically through new clients? Sure, but based on their unique technology it may be smarter teaming up or even merging with a larger player to really release the value this platform has to offer.
Think SalesForce with Video
For investors who may not be up to date with what they do think of nFusz notifiCRM as a SalesForce (NASDAQ:CRM) platform with interactive video engagement.
While other CRM companies focus on tracking engagement, notifiCRM creates engagement, using interactive video with clickable calls-to-action right in the video. Users can send succinct, effective, corporate compliant and interactive videos through email, SMS messages, or distribute them on social media.
Data Analytics – Big Data
notifiCRM allows anyone to become a video marketing and sales expert, with built-in, easy-to-understand analytics reporting, notifiCRM users know exactly who watched their videos, how many times, for how long, and which calls to action in the video were clicked. The user can easily, visually identify who are the most interested prospects, and re-target them, right through the system.
Calls to action can include: in-video clickable buttons to purchase a product, initiate a phone call or email, launch or auto-launch a website, or schedule an appointment, among many other in-video, engaging calls-to-action, all available on-screen, without the viewer having to leave the interactive video in order to respond.
Move Into Commercialization
In another sign of their move into the commercialization phase of their business model, the Company recently announced they had entered into a strategic partnership with WFN1 News Corp, producer of iHeartRadio’s popular CEO Money – America’s Business Show, hosted by Michael Yorba, and heard on Talk Radio 1190 AM in Dallas/Fort Worth, TX and online at www.wfn1.com
WFN1 speaks with numerous companies on a day to day basis which could have access to use nFusz’s proprietary notifiCRM interactive video marketing technology, for enhanced promotion and sponsorship opportunities. This could mean even more sales for FUSZ in both the short and long term, and signals the Company is launching its national campaign to sell the platform.
nFusz is traded on the OTCQB exchange under the ticker symbol “FUSZ”.
About nFusz, Inc.
nFusz, Inc (OTCQB:FUSZ) is a Hollywood-based digital tech company. Our proprietary next generation interactive video technology is the core of our new broadcast and cloud-based, Software-as-a-Service (SaaS) products. We offer subscription-based Customer Relationship Management (CRM), sales lead generation, and social engagement software on mobile and desktop platforms for sales-based organizations, consumer brands, and artists seeking greater levels of engagement and higher conversion rates. Our software platform can accommodate any size campaign or sales organization, and its enterprise-class scalability meets the needs of today’s global organizations. Our service is built around our proprietary “Video-First” notifi technology, which places interactive video front and center in all customer and prospect communications. With our flagship product, notifiCRM, we’ve re-invented what a CRM, lead-gen tool should be in today’s video-centric business and social environment. Now watch for our live broadcast interactive video platform that will redefine what “engagement” means in consumer video consumption. For more information on nFusz, Inc., visit www.nFusz.com